While newer advertising platforms like TikTok present advertisers with new opportunities, I haven’t personally seen another social platform perform as well as Facebook/Instagram for driving web-based conversions.

By understanding the different stages of the marketing funnel and the specific goals of each stage, businesses can develop a targeted and effective marketing strategy that engages with their target audience and maximizes their chances of conversion.

Finding the right balance between organic and paid social media is crucial for businesses looking to develop an effective social media marketing strategy.

Search ads on Google are an effective way for us at Fanfare Media to help our clients improve their online visibility, target the right audience, measure their results, and gain a competitive advantage.

There’s probably a tactic on social media that fits somewhere in your marketing funnel.