Organic Social vs. Paid Social
At Fanfare Media, we understand the importance of social media in any successful marketing strategy. Social media platforms offer businesses the opportunity to connect with their target audience, drive engagement, and build brand awareness. However, it's essential to recognize the differences between organic and paid social media to develop a more effective social media marketing strategy.
Organic social media refers to the non-paid social media activity that occurs on brands’ social media profiles. Organic social media is an excellent way for businesses to build credibility, trust, and long-lasting relationships with customers. It includes posting updates, sharing content, responding to comments, and engaging with followers.
Pros:
Cost-effective: Organic social media is free, which makes it a cost-effective way to build brand awareness and engage with customers.
Builds Credibility: Engaging with followers and sharing valuable content can build trust and credibility with customers.
Relationship Building: Organic social media is a way for brands to connect with their target audience and build long-lasting relationships with customers.
Cons:
Limited Reach: Organic social media has limited reach as it only targets a brand's current followers and their friends.
Time-consuming: Creating high-quality content, responding to comments, and engaging with followers can be time-consuming, which can be a challenge for businesses with limited resources.
Paid social media refers to social media advertising that brands pay for to promote their products or services. At Fanfare Media, we believe that paid social media advertising is an effective way for businesses to reach a larger audience beyond their organic social media cohort. Paid social media advertising allows businesses to target people based on demographics, interests, behaviors, and more.
Pros:
Greater Reach: Paid social media advertising can reach a larger audience than organic social media, making it an effective way to drive brand awareness and engagement.
Targeted Advertising: Paid social media advertising allows businesses to target specific groups of people based on demographics, interests, behaviors, and more.
Measurable Results: Paid social media advertising provides measurable results, making it easier for businesses to track their return on investment.
Cons:
Cost: It costs money to run ads on social platforms. That being said, a little can go a long way. You can start increasing the amount of relevant traffic to your website for as little as $500/month with Fanfare Media.
Ad Fatigue: Users may become fatigued by repetitive ads, leading to a decline in engagement. This is why we recommend (and work with you to update) your creative regularly throughout the campaign.
At Fanfare Media, we believe that finding the right balance between organic and paid social media is crucial for businesses looking to develop an effective social media marketing strategy. By utilizing both types of social media strategies effectively, businesses can build relationships with customers, increase their visibility, and grow their business.
